How to Boost Booth Activity and Leads at Trade Show Events

DataServ Display at FusionHave you encountered the common challenges when setting up and managing a booth at a trade show -  attracting traffic, capturing leads, collecting business cards, carrying collaterals and dealing with technology issues?

St. Louis based DataServ, a global SaaS provider of document and process workflow automation solutions for the financial operations and human resources functions, sponsored a booth at Fusion, the annual financial industry trade show held during the first week of May, 2014, in Dallas, TX. Uncertain how they could display all of the data that they wanted to convey, the DataServ marketing team approached us to design a solution that would go beyond traditional digital signage.

We customized and delivered a unique, interactive visual display solution that projected dynamic marketing and product content for trade show attendees including:

  1. DataServ’s customer speaker’s presentation schedule
  2. In depth information about DataServ and their SaaS solutions
  3. Tweets from DataServ and followers during the event
  4. Mobile codes to allow download of DataServ product information

DataServ also wanted to eliminate printing and shipping of product sheets while presenting a state-of-the-art solution, which would enhance their presence at the show.

DataServ asked us to divide a 60-inch display into three sections, the right half of the screen comprised of their most important agenda, the schedule for their speaker seminar sessions during Fusion. The left side of the display was divided into two quadrants, the upper quadrant displaying a continuous string of solution videos that we converted into Brainshark presentations. By converting and merging four different YouTube videos into one Brainshark® video, we were able to run the videos non-stop in kiosk mode.  In the lower quadrant our Displays That Pay™ solution rotated the display of DataServ’s Twitter feed and a QR code which linked directly to DataServ’s Pardot® landing page.  Leads were captured and scored as interested visitors requested the downloads from the Pardot landing page.

In the weeks leading up to the show, we supported the DataServ team through a dry run of the interactive display solution at their location. As we recommended, DataServ downloaded the Glance® screen-sharing application so that we could remotely support them at the show. During setup on location at Fusion, we remotely assisted DataServ and tweaked the formatting of display content that was cropped on the display at the booth.  We both could see and review the results of the quick edits, which we made.

DataServ’s Marketing Manager, Greg Dietrich, summed up the success of the implementation of the Displays That Pay solution at Fusion: “The visual display was a huge hit. It made a big impact in the booth”.

Where did Webinar Resources Go?

Our goal has always been to help our customers attract and delight their customers, prospects and partners through the use of innovative, dynamic and personalized services and solutions.  As a leading provider in customer acquisition services for over 10 years, Webinar Resources has consistently achieved this goal.

The accelerated growth of mobile screens and the need to make mobile media easy for our customers to manage, has redirected our efforts, our offerings and our business. Displays That Pay™ is built on our re-branded Mobile Media Made Easy® solutions and services platform (MobExMe®).    We are ready to deliver on the promise of “mobile media made easy”.

This blog will keep you informed of how our customers use Displays That Pay to enhance their reach, increase revenue and build their business across multiple displays and in multiple locations.  What do you want to display today?

Marketing Automation Made Easy

Are you currently using or considering a marketing automation solution?  If you are seeking  a solution that captures, scores and nurtures leads from email to web with automatic updates to your CRM and mobile devices in the field, then you are ready for marketing automation.

Taking email and web analytics to a new level, marketing automation provides a “hands-off” platform for companies that are struggling with limited marketing resources.

Send a Holiday eCard to your Customers

It is getting near the holidays and this is a great time to reach out to your customers with a holiday eCard.  Take the time to show your customers you appreciate them and wish them joy, peace, good heath and prosperity for the coming year.  After all, it is the customer that keeps you in business.

We are extending a special offer to our customers to help you create an affordable and engaging holiday eCard.   It can be a simple one slide message or an animated slide with music backgrounds.

All eCards are produced in the Brainshark application and include a link and splash image that you can email. We can also provide you information on who viewed your eCard so you can follow up with your customer in the new year.  Also, all eCards are mobilized so you can catch those busy customers on the run or that take early holidays.  Contact us for more information.  

 

 

 

 

 

Share Your News with Social Forward

ExactTarget's (now Salesforce) Social Forward feature enables email recipients to share content from ExactTarget emails with other users via their preferred social network. You can choose the sections of the email for which you want to enable Social Forward and which networks are represented by links and images in the email itself.

We are using this great application to support a start-up in Silicon Valley. The company is about to launch a campaign on a crowdfunding site and we are supporting the launch with social forward links in ExactTarget emails. Social forward makes it easy to share a specific content block of text in an email. The recipient simply needs to select their preferred social channel to share the content. Social Forward also tracks any clicks from an email to a social network and the resulting page views from the URL shared by the email recipient.

We made it easy for you to try out Social Forward. You can share this post by selecting your preferred social channel below. We would appreciate it if you would include the hash tag #MobExMe in your posts.  You will also get a 10% discount on a holiday eCard – see be the Services section below for more information.

Pair-Programming Speeds Time-to-Market for Launching New Applications

At MobExMe, we are jump-starting our development through the use of a "paired-programming" approach sponsored by LaunchCode. MobExMe, along with 100 companies in St. Louis, has agreed to participate in this inaugural tech talent development program.

Jim McKelvey (co-founder of Square) came to the T-REx facility where MobExMe and 70 other startups are located, and made his pitch for LaunchCode to a group of enthusiastic entrepreneurs. We found that it is not only the large companies that are thirsting for tech talent, it's also the small startups that need experienced coders that can take a functional design spec and build a prototype application that could secure customers and investors. Rather than engage an in-experienced programmer externally, we were approached by another entrepreneur who co-founded his own startup.  

 We have heard that pair-programming can be an effective way to bring an in-experienced programmer up to speed in a few short months,   Square and other Silicon Valley companies have successfully implemented this program which has resulted in tighter code, less errors and accelerated development.   We are excited about our co-participation in the LaunchCode program. LaunchCode will be an interesting approach to building the information technology talents within a startup community.  We will keep you up to date on our pair-programming activities on this blog.

Shake the Shark on Shark Week

We thought we would add a little fun to the festivities of #SharkWeek.  Scan the QR code or visit http://mobex.me/sharkastic and shake the shark on your smartphone.   Watch the landscape around the @Brainshark shark change from sky blue to a deep sea.   Move your phone like a shark would move and have fun.

Make sure you save the #shaketheshark web app as a home screen icon as directed.   Open your saved shark home screen and the url bar will disappear.   Take the shark along to meetings, concerts or just enjoy a night walk with the shark.   This web app works best on iOS devices (iPhone, iPod) but can also play on Android devices with later software versions.

Why I’m Excited About the Shift from the Destination Web to the Social Web

Imagine moving through your day and having instant access to the best experts available to assist you with every single decision you need or want to make. It may be a different expert for each decision. Your network will be easily tiered and compartmentalized depending on your need at the time. Where should I eat for lunch? Which hotel should I stay in on my upcoming vacation? Is the conference I plan on attending worth my time? Which phone service is best for me? Anything that you may rely on a search engine for today will be done faster and with a better average outcome than you get right now.  This is the promise of the social web.

 

            Imagine also that you have high confidence that these experts have your best interests in mind. They are your handpicked, trusted network. They’ve got your back. They likely have helped you in the past and they likely will help you again and again in the future. They will introduce you to others like them that you will start to trust over time as you have more frequent and positive interactions with them. There are no short cuts to building trusted relationships, however, technology and your core trusted network can enable you to easily find more people that you can start to engage with and test out lower risk interactions with before you move them to your trusted network status for higher risk decisions.

 

“What’s the catch", you may be asking right about now.  The catch is that only YOU can build your trusted network. This revolution cannot be outsourced or delegated. It requires effort from you to choose your social channels and develop your unique strategy for building and scaling your trusted network. The catch is that if you don’t build your network you will be forced to depend on passive search results delivered by machine algorithms optimized for delivering shareholder value.  You’ll be forced to rely on untrusted product and service reviews that may or may not be authentic. Every person on the planet that wants to scale their trusted social network to enhance their daily lives will need to learn how to use tools such as Twitter, Facebook, LinkedIn, Google+ and more in order to engage and build, and maintain their trusted networks. This is a marathon not a sprint. If you haven’t started yet, start today. If you have started already, keep on going. The responsibility of the social web is great but the payoff is much greater.

             

            

QR Code Shopping Walls – Fizzle or Sizzle?

QR Codes continue to withstand initial mobile campaigns that were poorly executed.   I omit the word "plan" as many marketers started off with no strategy behind their use of QR codes during their quick entry into the US market in the last two years.   Marketers are now learning that QR codes are an effective bridge from various print media to relevant and targeted digital marketing content.   Declaring their death and demise is still premature.

The most recent use of QR codes that shows promise is the growth of QR-Code enabled shopping walls.   Many of us QR code spotters first became aware of a QR code shopping wall two years ago when an blog was posted about a QR code shopping wall in Korea.  One of our #qrchat members became an early adopter and erected one of the first QR code shopping walls at McCain mall in Little Rock, Arkansas.

Capturing response (and cash) at the right moment from QR Code-enabled shopping walls is a great idea and great use for QR codes.   Over 30% of smartphone users are looking for new ways to engage in that "mobile moment" where they can receive coupons, discounts or tickets by scanning QR codes.  Marketers need to "plan before the scan" and create user experiences that will stick like velcro and continue to attract mobile shoppers.  Slapping QR codes on store walls without a strategy will only lead to failure (#qrfail) and fizzle.  Don't disappoint your mobile audience.  Make your application sizzle or you may end up the next QR code "fizzle" slapped all over the QR code blogs.   Let's hope QR code shopping walls do not see an early grave.