Do you publish an email newsletter as part of your customer acquisition program? Once your newsletter is sent out, you don’t have to stop reaping the benefits of your work. I suggest that you make copies of your newsletters as web pages and archive them on your web site. That way they can continue to work for you by bringing in traffic via the search engines. Be sure to put a newsletter sign-up form on your archived newsletters to pick up new subscribers. Here is an example of a past issue of our Webinar Resources Newsletter. The sign-up form at the bottom automatically adds new subscribers to the list as they request to be added to the subscriber list. You can learn more about email marketing by viewing the Brainshark presentation “Beyond Opens and Clicks – How to Use Email to Transform Marketing Performance from Good to Great”.
We are glad you stopped by to learn more about our services at Webinar Resources. This blog was established to provide you industry Thought Leadership content related to lead and customer acquisition solutions. We are here to help you make your website the “hub” of marketing and customer activity.
Hi, I am Creative Director for Webinar Resources. Welcome to my blog. I will discuss techniques and strategies for web site owners to improve their web sites, ways to increase the number of visitors and lead generation, and how to use a web site as a tool for marketing campaigns over multiple channels.
Since I’m always eager to spread the word whenever I have something new for people to see, one of the the first things I did upon starting this blog was to find a way to syndicate the RSS feed from this blog to my own web sites. I accomplished that with the help of some free software called RSSinclude. If your own web site needs some more content to keep your visitors coming back, give this or a similar tool a try and include some RSS feeds on your site that your visitors might enjoy.