Monthly Archives: May 2008

Web Video Conferencing

Having just recently re-entered the job market at Webinar Resources after a 7-year maternity leave, I have been entertained by many advances in the world of telecommunications and conferencing.  Nothing has amazed me more than the advancement of video technology.  I remember PictureTel pioneer and President, Norman Gaut, telling us that video would become synonymous with the telephone call, and that the day would arrive in which the technology would resemble a tv broadcast.

Well, he was correct on one front.  The technology is astounding.  We use interactive web conferencing on our team all the time, and it does look just like a TV broadcast.  It’s a simple click of the mouse, and there’s Mark and Carolyn in St. Louis, while I sip my coffee in Simsbury, CT.  Our team meeting is underway, and though I’ve never met them, I’m part of the team.

Years ago, I always loved the “sell” for videoconferencing, because the technology was so much fun, and it truly helped the customer conduct business.  Now, the technology of video is just a given, and the aid to business is the way that Webinar Resources is able to drive customer acquisition by getting hundreds to attend a seminar that is webcast right to their laptop.  Technology aside, the sheer logistics of assembling a crowd that large, virtual or not, is amazing, but we do it all the time.

Also amazing is how that web conference crowd is a bit fluent through time.  Those who can’t attend, live, at the scheduled time, are invited to attend the “webinar for one”–in which they view a video replay from their laptop, at their leisure.

We’ve come a long way, and who knows, in another 7 years, video may be synonymous with the phone call, but for now, I’m really stoked by the volume of people we can touch with a web presentation because of the effective lead generation we perform weeks before the event.  Seven years ago I thought it was a great time to be working with the technology.  Now, the technology is proven, and it’s a great time to share it so easily with so many.

 

Embedding Brainshark Presentations

In the latest release of Brainshark v.16.2, Brainshark has added the ability to embed your Brainshark presentation in a web page or blog.   This is a capability that we refined while working with a joint Brainshark and Webinar Resources’ customer.   Our goal was to embed a Brainshark presentation into a registration page to reduce the use of real estate on a landing page and at the same time add an engaging, interactive web presentation to create lead generation.

The early prototypes were designed to embed Brainshark presentations in different langages to support an International set of events for our customer.  Customer acquisition increased significantly as the registrant could hear and view the online event communication in their own native language.

Through the use of some HTML and Javascripting, we were able to run Brainshark presentations as soon as the landing page was opened.   The ability to appeal to more than one modality at a time (hearing, seeing), gave the landing page a greater impact and increased registration.

Now Brainshark customers can embed their own presentations using an embed command that appears in the Edit Properties window.   By using the iframe code, you can easliy embed a Brainshark presentation into a web page.   We expect to see many more creative uses of Brainshark presentations using this feature.  

You can see how we embed Brainshark presentations in our site by visting our website and selecting the Webinar for ONE tab.

We will have an upcoming blog that will describe how you can hide the borders of your Brainshark presentation so that it will blend in with your website.  For now, try the embed link in your Brainshark sharkive or contact Webinar Resources if you are not a Brainshark customer and wish to test out this feature.

Customer conversion begins with a Call to Action

Every touch point with a customer or prospect should include a “call to action”.   A Call to Action or CTA, as some call it, invites interaction from your visitor and promotes lead generation.  A CTA can be as simple as a form posted on your website, in a blog, and email or in an on demand presentation like a Webinar for ONE.

We always include a call to action in our Webinar newsletters.  The simplest example is to invite your reader to subscribe to your newsletter by completing a simple online form.  You are more likely to have a customer or prospect return to your cross-media communications if you invite them to take an action.  Every customer acquisition program should promote interactivity.

A common error by many who produce web conferences is to post a webcast or webinar replay that does not contain some form of a call to action.   Many web conferencing marketeers do not realize that there are tracking tools that can inform them when a viewer is watching a presentation.  Views of your presentations can take place at any time of the day and in almost any location where online content is available – which is about anywhere in the world.

The goal of any effective customer acquisition process is to connect with your customer or prospect and move them to an action where conversion takes place.  Conversion can be as simple as the completion of a subscription form or as in-depth as completing a live poll embedded in a Webinar for ONE. 

As you create your personalized marketing campaigns, make sure you include several types of call to action best practices and techniques   People like to give their input and like to be involved.  Give your customers, prospects and partners an opportunity to interact with you online and you will produce effective lead generation results.

Feel free to post your comments and/or complete our live online poll

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