Having just recently re-entered the job market at Webinar Resources after a 7-year maternity leave, I have been entertained by many advances in the world of telecommunications and conferencing. Nothing has amazed me more than the advancement of video technology. I remember PictureTel pioneer and President, Norman Gaut, telling us that video would become synonymous with the telephone call, and that the day would arrive in which the technology would resemble a tv broadcast.
Well, he was correct on one front. The technology is astounding. We use interactive web conferencing on our team all the time, and it does look just like a TV broadcast. It’s a simple click of the mouse, and there’s Mark and Carolyn in St. Louis, while I sip my coffee in Simsbury, CT. Our team meeting is underway, and though I’ve never met them, I’m part of the team.
Years ago, I always loved the “sell” for videoconferencing, because the technology was so much fun, and it truly helped the customer conduct business. Now, the technology of video is just a given, and the aid to business is the way that Webinar Resources is able to drive customer acquisition by getting hundreds to attend a seminar that is webcast right to their laptop. Technology aside, the sheer logistics of assembling a crowd that large, virtual or not, is amazing, but we do it all the time.
Also amazing is how that web conference crowd is a bit fluent through time. Those who can’t attend, live, at the scheduled time, are invited to attend the “webinar for one”–in which they view a video replay from their laptop, at their leisure.
We’ve come a long way, and who knows, in another 7 years, video may be synonymous with the phone call, but for now, I’m really stoked by the volume of people we can touch with a web presentation because of the effective lead generation we perform weeks before the event. Seven years ago I thought it was a great time to be working with the technology. Now, the technology is proven, and it’s a great time to share it so easily with so many.