Monthly Archives: August 2008

The Smell of Customer Acquisition (Demand Generation at the Dinner Table)

Would you open email that appealed to your olfactory senses?   What if email smelled like barbecue?   I would certainly open it.

This experience recently happened to me.   I was searching for a place to eat along Irondeqouit Bay in Webster, NY, when the aroma of barbecue filled my senses.   Share my experience at the link below.