It’s almost 1:00 AM, the Saturday after Thanksgiving, and it is quiet enough now to sit down and blog. I hope everyone had a great holiday and had time to spend with loved ones.
My colleague, JoAnna, called me late Wednesday to inform me that her Blackberry Storm had just hit her doorstep. Though she was excited to finally have the opportunity to start using the Blackberry, she had to tend to cranberries, casseroles and a Thanksgiving feast for her family. The Blackberry Storm would just have to be a quiet storm for a couple of days.
So what is all the fuss about these mobile devices anyway? We have been waiting for the right mobile phone to come along that will support Flash. No, not flash memory or flash cameras, we have been waiting to see Adobe Flash running on a mobile phone. I have tested the iPhone, the G1 (Google phone) and now JoAnna has the newest player on the field, the Blackberry Storm. Sooner or later one of these mobile units is going to support Flash and the ability to run Brainshark presentations.
So why is that so important you may ask? Flash will change how mobile content is delivered. You will basically be able to email movie clips in Flash format to mobile phones. The fastest way to generate and deliver Flash content is through a Webinar for ONE presentation using the Brainshark presentation platform. A Webinar for ONE is an interactive presentation that can be tracked and personalized for the recipient. Viewer behavior can be tracked with reporting on slide duration and number of slides viewed. With additional viewing parameters, we can actually personalize the content to the recipient’s preferences.
The Blackberry Storm could be the blast of technology that enables Flash and new demand generation marketing techniques for reaching millions of mobile users with customized content. So I am patiently waiting for JoAnna to get up the learning curve and make a splash with Flash when she runs the first Webinar for ONE on the Blackberry Storm. Put away the leftovers JoAnna and cook up some history. We are all waiting.