Every year we come up with a creative way of greeting our customers and prospects for the holidays. Our traditional use of a Brainshark presentation has been well received and has been easy to deploy.
This year, our Creative Director suggested we send out printed holiday cards to our growing list of customers, partners and prospects. We discussed the idea and decided this would be a good opportunity to create and execute a cross-media campaign linking personalized print media with interactive, personalized digital media on the web. We also wanted to test the effectiveness of this method as a customer acquisition strategy.
Using specialized image personalization software from XMPie, we produced the image below with our recipients names on the images. The image was printed on a post card and sent through the U.S. Mail (amazing how fast the mail really is) to our list of recipients. On the back of each card was a “call to action”, a URL to run a customized Brainshark presentation. When the recipient entered their name in the Brainshark guest book, a personalized ornament appeared with music playing in the background.
Now your name may not be Steven, but if you visit http://www.brainshark.com/webinarresources/holiday and enter Steven as your first name, you will see how the application works. You can enter your own first name and we might just have your name on the list.
This was the first application ever used to mix printed media with personalized, interactive media in a Brainshark presentation. We were surprised by the recipients that did visit the link after receiving the post card. Some of them were prospects that we have been trying to get in front of. Imagine how your customer might react if they saw their name on a wine bottle or a sail on a boat in an online media application. Would it catch their attention? Did we capture yours?