I recently read a blog from my colleague, Ken Molay, of Webinar Success, that was focused on webinar registration. He titled the blog post "Why Does Webinar Registration Stink?". Ken makes some very good points about webinar vendors providing limited registration tools.
We take webinar registration tools seriously at Webinar Resources. To drive customer acquisition, you need to have the right tools to capture the right audience and provide effective reporting tools you can use for post and future webinar communications. List growth for your webinars cannot be managed without effective registration tools.
This is why there are third party vendors providing registration tools for virtual and live events. We have worked with a few of them. Some are small and some are major corporations providing services to Fortune 500 companies. As Ken Molay points out in his blog, many of the major players in web conferencing lack the registrations tools that are necessary to support customer acquisition.
I was recently cleaning out an old entertainment center in the basement to take to my son’s new apartment and realized I had filed some of my old presentations about the formation of Webinar Resources in the cabinet. As I went through the papers, I found the July 24th, 2003 Live Meeting announcement from Microsoft. Here it is 2010 and Microsoft still does not offer a flexible and comprehensive registration tool. In fact, for years they have been using ViewCentral, under the the re-branded name of "RegEdit. Webinar Resources has supported major clients using ViewCentral since we started our business.
The fact remains, that marketers planning webinars need to focus on the pre-activities related to webinars which include promotion and acquisition activities like registration. Webinars are not just about the event, content and speakers. Webinars are a strategic marketing activity that should drive your customer/prospect list growth, blogging content, PR, social media, branding, thought leadership and overall marketing strategy to build and retain a loyal customer base.
Webinar Resources will be inviting guest bloggers who work in the industry, know the industry and can talk about the industry. You will hear more in coming blog posts about webinar strategies so stay tuned.