Monthly Archives: May 2010

Blazing the Acquisition Trail with Webinar Trailers

At Webinar Resources we have been producing short 2-3 minute Brainshark presentations as ticklers or "webinar trailers" to promote our series of Webinar Wednesdays events.   Webinar Trailers are a very effective customer acquisition process for engaging and acquiring registrants as they appeal to more modalities than traditional email invitations.

With Webinar Trailers, we can strengthen our marketing message with an on demand presentation that consists of audio, slides and capture a registration at the moment of the viewing of the presentation.   We also can post Webinar Trailers in many different locations – social network applications, webinar newsletters, landing pages and of course link directly to a personalized email.   Using our proven process of selecting the appropriate multi channel mix, we gain the attention needed to capture registrants for our webinars.  

We are now extending the reach of our multi channel marketing to SMS text messages and mobile video.   Registrants and/or past participants can subscribe to our Webinar Wednesdays SMS reminders and alerts by texting to the word "webinar" to short code 88769.   Once the subscriber is added to our list, we can then reach out to them in their preferred communication method with a text reminder.

Soon we will be delivering mobile content to our Webinar Wednesdays SMS subscribers.  Stay tuned for more information in our blog or text "webinar" to 88769 and join our Webinar Wednesdays subscriber list.

Building customer acquisition is all about extending your reach through an effective multi channel mix using cross media applications to drive attendance and list growth for your events.   We have partnered with Peter Muir, and his Bizucate team to communicate these strategies and enable our participants to learn how to develop a marketing plan to drive effective events.   Join us at our next Webinar Wednesdays event on June 23rd, from 1-2pm CDT.   Listen to our webinar trailer and register at:   http://www.brainshark.com/webinarresources/WebWed.  We hope to see you there.