How many times have you missed a webinar? I am sure many of you have for one reason or another. Webinars have become so ubiquitous now that there are several you could attend in any week. However, that is why there are webinar replays—recordings of the live webinar event. More people view webinar replays than those that attend live webinar events. A webinar replay is a great medium to catch up on the content of what you missed at the live webinar. Or is it?
"Thank you for attending today’s webinar. Today’s webinar will be in a listen only mode. You can ask . . . " What’s this? Why do I need to listen to this unnecessary banter of the live webinar when it has already passed? I just want to get to the "meat" of the webinar and move on.
This is the problem with replays/recordings of webinars today. Many are simply a recording of the audio and slides (and some of the entire webinar interface) that are not edited and are produced and posted for viewing. Many of the replays are not edited as it is easier and faster to post the replay without further modifications.
Some of you may remember the days of reel-to-reel tapes or cassettes. With this medium, you had to fast forward and rewind through the tape to find the audio you were looking for. When CDs came out, you were able to select the song you wanted to hear without searching through the entire catalog of music on the CD.
Some webinar replays are like the old linear tapes. You need to use the player "scrub" bar to search through the content until you can find what you are looking for. Some replays provide a table of contents so you can advance to the slide and audio you are seeking.
Companies like Brainshark provide a great solution for repurposing the audio and slides of your webinar. Webinar Resources uses Brainshark to produce our "Webinar for ONE" presentations that basically make your webinar "live again" with the addition of interactive polls, live web slides and flash video. Still, do viewers want to search through 45 minutes of content when all they require is the 10-15 minutes to retrieve the content that they require and probably have time to listen to? As the lady said in the old commercial, "Where’s the beef?". I am probably dating myself.
The team at Webinar Resources and our partner, Bizucate, have examined this content delivery dilemma and have come up with a solution that we believe will provide the "beef" that webinar replays have been missing. After producing our second in a series of Webinar Wednesdays events, we decided to repurpose the best content that we believe our viewers wanted to see and hear.
Using Brainshark’s new "microphone audio" feature, Bizucate presenter and president, Peter Muir, re-recorded his audio content for 10 specific slides of the original webinar presentation which contained 24 slides. Our intention was to produce a "condensed" webinar replay that we could post as not only a replay, but as a learning module that could be posted on Brainshark’s Content Network and Training Industry’s Learning Content Network.
We have been pleasantly surprised to see the number of views increase as we broadened our reach by posting the content in many different channels. With condensed webinar replays we can repurpose, re-market and renew your webinar content and drive new business opportunities.