A new survey of 20,000 adults by BIGresearch shows that 13.2% own a BlackBerry device, 11.3% own an iPhone, 9.3% own a device running Android and 5.2% own an iPad. Among other things, these devices enable consumers to browse the web, view multimedia content, scan bar codes and QR codes, compare prices at the point of sale, download coupons and share information with their social networks. These are all intriguing possibilities for a business to explore as part of the multi channel marketing mix. But are the number of users of smartphones and tablet computers large enough to make the effort to cater to them worthwhile? At first glance those don’t sound like terribly high percentages of users.
There is other data in the survey to consider. Perhaps not surprisingly, mobile device users are more likely than the general population to shop online. They are more inclined to research products online before making a purchase. And according to Gary Drenik, president and CEO of BIGresearch, "…mobile device owners are more likely than average consumers to give and seek advice on products and services."
The findings of this research lead me to conclude that campaigns designed to woo mobile users are likely to have a very good return on investment, and therefore are very much worth the effort! For example I’ve recently made a mobile-optimized version of my design portfolio. At Webinar Resources, we are developing a line of mobile-ready applications to support lead generation, multimedia content delivery, personalization and cross-channel communication. Here are a couple of examples of our mobile mix Mobile Replay and url shortener and QR code generator. We invite you to keep in touch with us via Twitter, Facebook, LinkedIn, or our newsletter to stay updated about our latest mobile offerings.
Your customer acquisition efforts may not be performing to their full potential if social media is not part of your multi channel mix! A great many companies and organizations both small and large have a social media presence now, but there are still some of you out there who are not on board yet. Here are some reasons why I think you should consider getting involved now.
Social media is definitely a good broadcasting tool. It’s also a good listening tool. If you want to know what people are really interested in, you have to pay attention to what they’re talking about and sharing in social media as well as other channels. If I’m stuck for ideas on what to write about in this blog for example, sometimes I’ll check what the hot topics are for Webinar Resources Twitter followers. It’s also good to know what people are saying about your company specifically. If negative information is being spread, you want to know as soon as possible so you can begin damage control before the bad publicity gets too entrenched. Also, as individual potential customers prefer different channels of communication, it never hurts to give them as many options to interact with you as possible.
Sharing and retweeting are key activities enjoyed by social media users. Create something cool and you could mobilize a willing army of people helping to get your message out. For example we recently increased our Facebook fans with a Valentine QR Gram. Participants were invited to become a fan of Webinar Resources by requesting a QR code linked to a QR Gram (four selections of music genres) that they could share on their Facebook page. Once posted on the requestor’s Facebook site, friends could scan the QR code and play a musical, mobile QR Gram.
You can participate in social media for no cost other than your time. Take the opportunity to use your creativity and not your big budget (which you might not have) to create a campaign that could go viral and get you lots of exposure.
Webinar Resources invites you to send a QR Gram to your Facebook friends. All you need to do is "Like" our new Webinar Resources Fan page and you can send a QR Gram with a personal message to your Facebook Friends. Visit http://mobex.me/likewr to select the music genre and message you wish to send. This is a great application that we built using our great partner solutions from Brainshark and ExactTarget.
QR codes are popping up everywhere and are being used in all kinds of media. I was recently in Stamford, CT., last week and saw a QR code commercial while pumping gas. The commercial played over and over again so you could prepare your smartphone to scan the QR code.
You can read more about QR codes in our post at http://www.compendiumblog.com/app/render/post?PostId=cf4dc112-6ff7-4f92-b4c9-88f2465a001d or scan the QR code to the left and view a mobile presentation or visit http://mobex.me/now
Exciting news for iPhone and iPad users, our partner Brainshark, just announced an iTunes app for viewing Brainshark presentations on your iPhones and iPads. Scan the QR code or enter the http://mobex.me/now link our your iPhone/iPad and you will find a link to download the app.
Request a QR Gram today!