Monthly Archives: June 2011

Webinar Wednesday on Location at the Mystic Inn

Neither rain, snow or sleet will keep our recording engineer, Zach, from recording a Webinar Wednesday event.
It was a wet Webinar Wednesday as we had to use the pool terrace to get a good WiFi signal. Unfortunately, it poured down rain. Luckily there was a retractable awning to cover us and the show went on.
We had over 50% of our registrants attending the “Blending Print and Mobile to Deliver Engaging Experiences”. InfoTrends Senior Analyst, Bryan Yeager, walked a captivated audience through recent research, use cases for mobile and print and shared some of the exciting emerging technologies that will continue to grow opportunities for blending print and mobile.
Bryan, thank you for an engaging experience!
When you want to drive customer acquisition and create engaging webinar experiences, turn to the trusted experts and pioneers in the industry, Webinar Resources. We are your webinar resource.

Mark Rice Managing Director Webinar Resources 314.385.5211 o 314.662.6014 m markrice@riceresources.com @webinarresource
Visit or blog: http://blog.webinarresource.com

Webinar Resources Announces New Web Site Designed for Businesses Marketing on Route 66

Sell66Stuff.com sticker at Cadillac Ranch in TexasNormandy, Missouri – June 20, 2011 – Webinar Resources is proud to announce the launch of a new web site, Sell66Stuff.com. The web site is designed to help businesses market their products along historic Route 66. Listings in the directory for retailers, wholesalers and event promoters who want to sell products on Route 66 are free of charge, and can include a photo and a link back to the business web site. Paid ad space is also available on Sell66Stuff.com.

Carolyn Hasenfratz, Creative Director of Webinar Resources and a fan of Route 66 for a dozen years now, thought of the idea for Sell66Stuff.com while exhibiting Route 66 themed rubber stamps at the 2010 International Route 66 Festival that took place in June of that year in Quawpaw, Oklahoma. "Another vendor asked me if I could recommend other upcoming events with opportunities for selling Route 66-related merchandise," says Carolyn. "I knew there were many calendars available online for events on Route 66, but none that were designed specifically to make it easy for vendors to find suitable exhibition opportunities that attract Route 66 enthusiasts and those who enjoy historic highways, Americana and car culture. On the drive home, I thought about creating such an events directory and adding to it a section for retailers and a section for wholesalers so that anyone trying to sell products on Route 66 can find the right outlets for their merchandise. Many retailers on Route 66 report that one-third to one-half of their customers are from outside the United States. That creates a great opportunity for business people in our country to expose their products to a wider audience."

Sell66Stuff.com is also designed to help stores find interesting merchandise to help diversify and differentiate their offerings. "I’ve been told that travelers on Route 66 have complained about seeing the same merchandise in the same several stores they initially encounter, and that causes them to stop less frequently as they proceed down the road. That is very unfortunate, because Route 66 is a magnet for creative people. There are entrepreneurs, artists and craftspeople busy creating unique merchandise that could find more buyers if it was available in the right places."

Because they often contain gift shops, lodging and dining establishments are encouraged to join the directory. The inclusion of restaurants opens up opportunities to those who sell food and drink, not just special Route 66 themed products, but any food and drink that restaurants need for the tourists who stop in. Also, "Even though they don’t always sell "Stuff", I’m allowing performing artists to participate, because so many of the dining and drinking establishments that are good candidates for the directory also hire live entertainment," says Carolyn.

"Route 66 means a lot of different things to different people – one of the roles Route 66 has played from its birth is to be a road of commerce. In that tradition one of the goals of Sell66Stuff.com is to make a contribution to the overall economic health of the Route 66 corridor." An ardent preservationist, Carolyn hopes that leveraging the economic potential of Route 66 will ensure that more historic sites will remain for future tourists to enjoy. "One of the things that makes me saddest is waste," Carolyn says. "If preservation projects languish because of lack of money or are never started in the first place because people aren’t aware of the potential a historic site has, that is a waste and a loss for all of us."

QR Codes – a New Way to View Mobile Webinar Trailers

 
Webinar Wednesday Trailer QR Code
QR codes bridge the print and mobile worlds and have opened another channel to communicate content and reach a wider audience.   QR Codes, like the one to the left, can be used to launch mobile webinar trailer content that we produce in the Brainshark rich media platform.

A webinar trailer is a short, multi-media, promotional invitation that is distributed to potential registrants over the web.   With QR codes, we add print media to our multi-channel mix.   Email, web, mobile, social and print are now avenues for reaching and acquiring potential webinar registrants.

We used to think that webinar trailers communicated content at the speed of light.   QR codes are accessed through the speed of the camera shutter and the light sensors built into your smartphone.   Now we are acquiring webinar registrants at the speed of light with QR Codes.

You can access the webinar trailer at http://mobex.me/webwed.

Produced by Webinar Resources through Compendium’s email to post feature.  
Blending the Best to Build Your Business

QR Codes Big Hit at Route 66 Festival

 
QR Codes at Route 66 FestivalVisitors to our booth at the 2011 International Route 66 Festival in Amarillo, TX., got a "kick" when they scanned QR Codes for giveaway prizes.   One of the favorite prizes was our Sell66Stuff QR Code decal (proudly displayed in the picture).

We hear there is a motorcyclist barrelling down the Mother Road with our decal proudly displayed on his hog.   If you see this road warrior, let us know.

Sell66Stuff QR Code Decal

Learn more about Print and mobile.  Register for our June 22nd webinar at – http://mobex.me/wwreg.   Produced by Webinar Resources.

Make it Stick on Route 66

 
 

Webinar Resources is excited to announce our support for the launch of the Sell66Stuff.com website.   Sell66Stuff is being launched at the 2011 International Route 66 Festival in Amarillo, TX this week.

Sell66Stuff is designed to provide a web presence for any business that wishes to post their product or service on the website.   Simple listings of businesses are free.  Businesses can also purchase more space to post their ads, embed mobile, multi-media content and even have ad content designed for them.  Sell66Stuff is a great portal to reach out to other Route 66 businesses, enthusiasts and anyone driving the historical highway.

The QR code above launches a mobile media ad sample.  QR codes (Quick Response) are named appropriately as they are "quickly" being adopted by many B2C and B2B businesses.   You will find QR codes in magazine ads, billboards, buses, business cards, direct mail, in-store displays, posters, and on decals (as the one shown above).

If you do not have a smartphone or QR Code reader, you can visit http://mobex.me/66stuffdecal.

How do print media and QR Code mix?   Learn more at our upcoming webinar – "Blending Print and Mobile to Deliver Engaging Experiences"- Webinar Wednesdays June 22nd, 1:00 -2:00 pm Central.   Scan the QR code below our see our announcement below this blog.

Learn how to make your message stick with QR codes.   At Webinar Resources, we "make mobile media easy" SM
Webinar Wednesday Trailer