Monthly Archives: September 2011

Join us for our next Webinar Wednesday event featuring Chris Baggott, blogging expert at Compendium

Learn how blogging brought a soldering company and Samsung together and transformed manufacturing. Blogging can transform your business. Attend Webinar Wednesdays featuring Chris Baggott at Compendium.

 

Register now     Generate a QR Code to promote and share this event on mobile devices.

Hosted by Webinar Resources.   This post was created with Compendium’s Email to Post application.

People like to share – make it easy for them! Part I

While browsing through some recent news articles about how people use the Internet, I learned some interesting things. One study by the Pew Research Center has found that half of all adults in the U.S. now use social network applications. Another study by Wistia indicates that 64% of workers in the U.S. find video content compelling enough that they can’t resist watching it at work – 42% even report watching it on their mobile devices in the bathroom! I shudder to think of what the implications are for productivity in the workplace at a time when we badly need to be stronger economically – but that’s not the most interesting aspect of the findings to me.

Obviously many people find video content to be very compelling. Why is that so? The Wistia study shows that the #1 reason people are so drawn to video content is that it’s easy to share – not what I would have guessed, but when you put that statistic together with the fact that half of all adults in the U.S. are involved with social media, it makes sense. The applications delivering the videos, such as Brainshark or YouTube, have built-in sharing capabilities that are very easy to use and the heavy involvement in social network applications means that there are lots of people available to share favorite content with.

If you own a web site, what does this information mean to you? I think you should add some video content to your multi channel marketing mix if it’s appropriate – Webinar Resources can help you create, propagate and promote multimedia through many channels including mobile devices if you need guidance. I also think it’s a good idea to make the other content on your web site easy to share. Stay tuned for Part II where I’ll show you some examples of how to add social sharing capabilities to your web pages.

New On-Demand Presentation in our Learning Content Network

Webinar Resources recently supported the production of a technical on-demand presentation that was promoted to engineering groups on LinkedIn. The views of the Brainshark presentation are being monitored to determine if the presentation is an effective lead generation tool that can be adapted for future sale. Early measurements of views indicate a high level of interest and global appeal in the content as depicted in the location view map underneath this presentation.   We added a QR Code with a short url http://mobex.me/DSP to promote our multi-channel mix of customer acquisition services.  You can view the presentation below, visit the short url or scan the QR code on the title slide.

Global Appeal Rice Electronics