Monthly Archives: May 2012

Good things come in pairs — like QR Codes and Mobile Lead Generation

 
This morning on my walk with my dog, I was greeted with a "double rainbow".   As many of you have probably seen the video that has become a "meme", I felt like the guy in the video.   "Double rainbow!   Look Bella, it's a double rainbow". 
 

Lots of good things come in pairs and some bring unique experiences into our lives.  At webinar resources we are pairing up mobile content with mobile lead generation solutions to create engaging and effective user experiences.  Our QRCombo solution combines the engaging experience of mobile video with an effective and efficient process to conveniently capture leads while the mobile message is relevant to the viewer.  By using one QR code for reliable delivery, you can connect, communicate and capture leads, opportunities and cash.   Customers and Cash, now that is a golden pair that every business would want to find at the end of a rainbow.

Learn more and do more with QR codes.   Visit our QRCombo Trial site at  http://www.mobexme.com/QRCombo and create your own QRCombo code.   You can also spend a little time and money and learn how to create QR codes and remove the risk of a first-time failure in our online learning module at http://mobex.me/qrhow2.

 

 

How to Create QR Codes that Generate Quick Results

We see it time and again.  Another company fails at creating a useful user experience using QR codes.   QR Codes provide a bridge between the physical world (atoms) and the digital world (bits).  In his book "Being Digital", Nicholas Negroponte quotes the fundamental difference between bits and atoms.   Some companies like China, are in the atoms business as they move physical merchandise.  India, on the other hand, its in the bits business as they provide software services and outsourcing. 

Most of you reading this blog are in the bits business but print (atoms) is still a powerful medium to deliver content and QR codes are an effective tool to bridge information in bits through atoms printed on physical material.

Whether you are dealing with bits or atoms, the importance is to understand how to manage the delivery and the experience you wish to convey.  This is where many companies fail when they create and deliver their first QR code.  

Webinar Resources has designed a short learning module that will help you to understand how to create QR codes that deliver quick results – "How to Create QR Codes that Generate Quick Results"

  • Learn more about creating effective QR codes by seeing examples
  • Download recent and relevant content with your smartphone during training
  • View recorded demonstrations of creating QR codes for Brainshark and YouTube mobile videos
  • View recorded demonstrations of how to scan QR codes that launch Brainshark and YouTube videos
  • Respond to questions in 5 different quizzes
  • Create and track your own QR code using our MobExMe platform during the training session

So if you want to be successful with QR codes, then make a small investment of time and money and take this short twenty-seven minute learning module and walk away with knowledge and your own trackable QR code to promote your business.

QRCombo Supports Acquisition for Women of Color Leadership Conference

One of our #qrchat colleagues took advantage of our QRCombo offer and created a QR code for her client, Spelman College. Webinar Resources reached out to SocialMMMDiva and worked with their social media team to further enhance the user experience for the QRCombo code produced for the Eighth Annual Spelman's College Women of Color Leadership Conference. You can scan the QR code to see the results.

The QRCombo code was published in the May issue of Black Enterprise Magazine. We are pleased to have supported this prestigious event. We have pinned the QRCombo code to our Pinterest site – http://pinterest.com/mobilemrice/qrcombo/

QRCombo is a unique QR code application that integrates mobile video content with mobile lead generation.  The Spelman College QRCombo code launches a Brainshark presentation with embedded video and a Facebook page on the second scan.  Tracking of the QRCombo scans is delivered through a personalized ExactTarget landing page. QRCombo is built on the MobExMe platform to support delivery of relevant content through reliable channels.

 

How to Create QR Codes that Deliver Quick Results

 
Almost 42% of the 98 million mobile subscribers in the US are now using smartphones and half of these subscribers are daily consuming a mix of digital content.  The mobile screen has become a reliable channel to deliver relevant content to connect, communicate and capture new opportunities.
 
QR (Quick Response) codes provide a great mobile gateway between the offline and online worlds and more companies are adopting their use to reach out to their mobile audience.   However, we continually see QR failures in our weekly #QRchat.   Companies that wish to promote their brand or instead "branded" with the hashtag #qrfail or worse, end up in the WTF QR Code website when their execution of QR codes fails.
 
There really is not a reason to fail when planning and executing QR code campaigns.  You just need to follow some simple rules.   Webinar Resources has assembled many of these rules and has designed and launched an online training module – "How to Create QR Codes that Deliver Quick Results".   We have posted this unique Brainshark presentation on the @Brainshark Learning Content Network.   We say unique, as this learning module was designed to allow participants to:
 
  • Learn more about creating effective QR codes by seeing examples
  • Download recent and relevant content with their smartphone during training
  • View recorded demonstrations of creating QR codes for Brainshark and YouTube mobile videos
  • View recorded demonstrations of how to scan QR codes that launch Brainshark and YouTube videos
  • Respond to questions in 5 different quizzes
  • Create and track their own QR code using our MobExMe platform during the training session

So if you want to be successful with QR codes, then make a small investment of time and money and take this short 27 training module and walk away with knowledge and your own trackable QR code to promote your business.