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Leveraging Social Media to Drive Business
November 28, 2012
Noon to 1:00 p.m. (New York time)

This session is designed to provide a good baseline for print and marketing services providers who want to explore how best to incorporate social media into their own marketing efforts as well as how they can offer social media services to clients. You will hear about specific success stories and ideas related to how social media can be monetized, packaged, or otherwise used for business purposes. Find out how to incorporate social media in your marketing mix; evaluate what has worked for other print and cross media service providers; discuss how your peers are effectively deploying social media.

Executive Host:
Susan Weiss
Mgr., Worldwide Customer Business Development
Xerox Corporation

Barb Pellow
Group Director

Xerox Customer Guest Speakers

Martijn Bloksma
Social Marketing Manager

Brandon Tobman
Chief Technology Officer & COO
Automation Cross-Media Co

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