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Happy Holidays! We have exciting news to help you connect, communicate and capture opportunity. Read about our participation in LaunchCode and how this program is accelerating the development of our new multi-screen, mobile commerce solution. Select this link to receive updates about our progress.

Learn how to share your message across social media channels with ExactTarget’s Social Forward feature. Finally, in the spirit of the holidays, we are offering our readers an affordable holiday eCard that we will create for your customers.


Share Your News with Social Forward

ExactTarget's (now Salesforce) Social Forward feature enables email recipients to share content from ExactTarget emails with other users via their preferred social network. You can choose the sections of the email for which you want to enable Social Forward and which networks are represented by links and images in the email itself.

We are using this great application to support a start-up in Silicon Valley. The company is about to launch a campaign on a crowdfunding site and we are supporting the launch with social forward links in ExactTarget emails. Social forward makes it easy to share a specific content block of text in an email. The recipient simply needs to select their preferred social channel to share the content. Social Forward also tracks any clicks from an email to a social network and the resulting page views from the URL shared by the email recipient.

We made it easy for you to try out Social Forward. You can share this post by selecting your preferred social channel below. We would appreciate it if you would include the hash tag #MobExMe in your posts. You will also get a 10% discount on a holiday eCard - see the Services section below for more information.


With iPads and SlideShark Broadcasting, Rice Resources Gets the Job Done
by Mark Rice

Rice Resources is the parent company of Webinar Resources and MobExMe, which provides on-demand acquisition and mobile-ready content services that drive successful business communications. Read more


Send a Holiday eCard to your Customer

It is getting near the holidays and this is a great time to reach out to your customers with a holiday eCard. Take the time to show your customers you appreciate them and wish them joy, peace, good heath and prosperity for the coming year. After all, it is the customer that keeps you in business.

We are extending a special offer to our customers to help you create an affordable and engaging holiday eCard. It can be a simple one slide message or an animated slide with music backgrounds.

All eCards are produced in the Brainshark application and include a link and splash image that you can email. We can also provide you information on who viewed your eCard so you can follow up with your customer in the new year. Also, all eCards are optimized for mobile viewing. Contact us for more information.


Pair-Programming Speeds Time-to-Market for Launching New Applications

launchcode_logos_blog_30p At MobExMe, we are jump-starting our development through the use of a "paired-programming" approach sponsored by LaunchCode. MobExMe, along with 100 companies in St. Louis, has agreed to participate in this inaugural tech talent development program.

Jim McKelvey (co-founder of Square) came to the T-REx facility where MobExMe and 70 other startups are located, and made his pitch for LaunchCode to a group of enthusiastic entrepreneurs. We found that it is not only the large companies that are thirsting for tech talent, it's also the small startups that need experienced coders that can take a functional design spec and build a prototype application that could secure customers and investors. Rather than engage an in-experienced programmer externally, we were approached by another entrepreneur who co-founded his own startup.

We have heard that pair-programming can be an effective way to bring an in-experienced programmer up to speed in a few short months, Square and other Silicon Valley companies have successfully implemented this program which has resulted in tighter code, less errors and accelerated development. We are excited about our co-participation in the LaunchCode program. LaunchCode will be an interesting approach to building the information technology talents within a startup community. We will keep you up to date on our pair-programming activities on this blog.